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What is a passion project and how to approach it?

Since I have already worked with quite a few social media accounts and worked on their content creation I always did it for my own brand or for corporate brands that already have established brand guidelines.⁠ ⁠ That is why I decided to start with some Passion projects which can give me total freedom when creating content.⁠ ⁠

𝙏𝙝𝙚 𝙥𝙤𝙞𝙣𝙩 𝙤𝙛 𝙋𝙖𝙨𝙨𝙞𝙤𝙣 𝙥𝙧𝙤𝙟𝙚𝙘𝙩𝙨 𝙞𝙨 𝙩𝙤 𝙨𝙝𝙤𝙬𝙘𝙖𝙨𝙚 𝙮𝙤𝙪𝙧 𝙥𝙤𝙩𝙚𝙣𝙩𝙞𝙖𝙡 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙮𝙤𝙪𝙧 𝙨𝙩𝙮𝙡𝙚 𝙤𝙛 𝙬𝙤𝙧𝙠 𝙖𝙣𝙙 𝙬𝙝𝙖𝙩 𝙩𝙝𝙚𝙮 𝙘𝙖𝙣 𝙚𝙭𝙥𝙚𝙘𝙩 𝙛𝙧𝙤𝙢 𝙮𝙤𝙪.

It is also a great way to make your portfolio more diverse and helps you with learning new styles in design.⁠ ⁠ Here is a sneak peek of the colour palette of the project.

𝗛𝗼𝘄 𝘁𝗼 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗮 𝗽𝗮𝘀𝘀𝗶𝗼𝗻 𝗽𝗿𝗼𝗷𝗲𝗰𝘁?⁠

1. Search for colour palettes on Pinterest. There are already so many out there with colours that go great together.⁠ ⁠

2. Decide about the imaginary brand you are going to create content for. I went with the skincare brand that shares tips and tricks around skincare products and a healthy lifestyle.⁠ ⁠

3. Do research on Instagram about similar brands to your imaginary one to see what kind of content they post. I decided on a mixture of product content, tips, and quotes.⁠ ⁠

4. Put the posts together in the Instagram grid and experiment with scheduling them.⁠ ⁠

5. If you want to go deeper create captions and analyze hashtags for each of the posts. Add this to your portfolio. ⁠ ⁠

I hope this helped a bit and I have encouraged someone to start with their own passion project 😊⁠

Follow me on Instagram for more @miskasage and let me know your experience with passion projects or if you are thinking about starting one.


Miska Sage

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