Passion project: creating content for a dream client
I wanted to get more comfortable creating content for others and that is why I have decided to make some Instagram posts for an imaginary brand that focuses on sharing skincare and lifestyle tips.
I have decided on the brand's guidelines such as colour palette, fonts and values, central aesthetics and then I started with the content creation.
I want to share with you some of the tips and ideas on how to create content that I came up with during the process.
Delete the background from your product shot and add a background in your brand colours.