When you are dealing with different social media accounts it sometimes gets frustrating as each one of them demands different ratios and sizes. You can be a small business owner or a savvy social media manager, sizes are super important when it gets to managing your social media presence.
Why is it so important you ask? Well, think about how much time do you spend scrolling on different social media platforms from your phone and how much time from your computer. Which one wins?
This screenshot is from my Google Analytics account telling me which device was mostly used when looking at my website. And the biggest source of my views is coming from social media accounts.
That is why all content posted to social media platforms needs to be mobile friendly and that is also the reason why we are putting such importance to sizes and ratios. For example, if we look for a moment at Pinterest. This platform allows you to share or upload whatever ratio of an image or graphic but when someone is scrolling through a Pinterest feed, a square image will take much smaller space on a mobile screen than for example an image that has a similar size and ratio as an Instagram story. Pinterest is recommending that a 2:3 ratio works best on their platform, check their tips here.
So, if you want to be present on different platforms with your small business or you are already a social media expert (believe me, no one knows these sizes by heart, not even graphic designers), I am sharing with you the ultimate social media guide that is also my cheat sheet. Click here to get to it.
Hope this is helpful to some of you and if you have any other questions, please do not hesitate to ask :)
Follow me on Instagram for more @miskasage and let me know in the comments which is your favourite social media platform?